Prepared for Inspire Malibu
October 29, 2026 · KlientBoost
Growth Plan ● Google Ads and landing pages ● Q4 2026

Google Ads and landing pages, built to fill beds.

Inspire Malibu was full into the summer on a lean Google budget. Today most ad clicks land on a homepage built to inform, and Google learns from signals that aren't real inquiries. Our plan gives your top searches a page built to convert, sets Google up to learn from real inquiries, and puts a dedicated team on the account.

77%
Of Google ad spend lands on your homepage, last 90 days
$6,400
On Google ads, last 30 days
6 of 6
Beds full, where you were this summer and the goal

What We Heard

Inspire Malibu in your words, from our October 21 call.

A private, six-bed program. Built since 2011.

6
Beds in one private house
About 25
Quality leads in a normal month
Full
Into the summer this year
$5K to $7K
A month on Google ads, run in-house

Your figures, approximate. September and October have been slower than a usual fall.

What's in the way. In your words.

"Company like ours, we don't have unlimited budget."Irina, CFO, Oct 21
  • A crowded market, with new, well-funded centers bidding on the same searches.
  • Insurance changes in California mean the California strategy needs to change.
  • Most of the site's content dates back to 2011, and the homepage needs an update.
  • Leads come in by form and phone, with spam and fake form fills mixed in.
  • Running Google Ads in-house competes with everything else on your plate.

How you want to work. Efficient, focused, experienced.

Every dollar workingCompetitors spend $20,000 to $100,000 a month. You want a lean budget to work harder instead.
Pages that match the adsLanding pages built for the Google searches you already pay for.
No traineesPeople who know the work, not new hires learning on your account.
"I just need the landing pages which could be utilized with the Google Ads."Irina, CFO, Oct 21
NextWhat We FoundFour things, in plain terms

What We Found

There's a solid base to build on. Here's where the growth is. Open any one for the detail.

1Every search lands on the same page.

77%
$15,328 of $19,793Google ad spend sent to your homepage, last 90 days
One goal per pageWhat a page built for ads does instead

Your homepage is built to tell your story. A landing page is built to get one thing done.

See the detail
  • Searches for detox near me, drug rehab in Los Angeles and out-of-state rehab all land on the same homepage.
  • The homepage carries a full menu and several different buttons, from Inquire Now to Take the First Step to Explore.
  • Checking insurance takes a click to another page and a 9-field form.
  • A page matched to each search also helps ad rank, which is where most of your missed searches go (number 3).
"But there is some kind of problem with the homepage."Irina, CFO, Oct 21

2Google is learning from signals that aren't real inquiries.

Blood Work
128
What Google counted as conversions, last 90 days
About 75
Quality leads in three normal months, about 25 a month by your count

When the signals are real, bidding starts chasing inquiries that can become admissions.

See the detail
Inquire now
82
Calls from ads
28
Insurance page visits
15
Call extension calls
3
  • What Google counted as a conversion in the last 90 days, by action.
  • Inquire now makes up 64% of the count, and it counts again each time it fires on the same visit.
  • The insurance check counts a visit to the form page, whether or not the form is sent.
  • Each conversion carries a value of about $1 to $2, and bidding is set to chase value.
  • The account also tracks an admissions action, 5 in 90 days. We'd confirm what it records, then build on it.

3Your ads show for fewer than 1 in 10 eligible searches.

Gold Pan Technique

Most missed searches are lost to ad rank, not budget. Better pages and tighter ads come before more money.

See the detail
  • Search impression share, last 30 days, your three live campaigns combined. By campaign, 64% to 73% is lost to ad rank and 21% to 31% to budget.
  • Google reports showing as under 10%. The rest of the 100% is lost to budget or ad rank, which puts it at about 6%.
  • Ad rank blends your bid, how relevant the ad is, and the landing page experience.
  • That's why the plan starts with pages and structure, and budget follows results.

4Brand and off-target searches blur the picture.

The 4 Conversion Intent BucketsThe First Aid Kit
25%
About $2,000 of $7,800Visible search spend on searches that aren't a fit, last 90 days
About $8.65Paid per click on your own name, inside a generic campaign

Cut it once, split brand out, and the money moves to searches that can become admissions.

See the detail
  • Searches like AA meeting sign-ups, Medicaid and Medi-Cal rehab, and gambling addiction help, which aren't a fit for your programs or your insurance.
  • Searches for Inspire Malibu run inside a generic campaign, at about $8.65 a click over the last 90 days.
  • Brand is 20% of that visible spend but a third of its conversions, so it makes generic searches look stronger than they are.
  • Google shows the searches behind about 40% of spend. The rest isn't reported.
NextOur PlanPages first, then a sharper account

Our Plan

Three pieces, built to work together.

Our plan. Pages, then a sharper Google account.

1Google Ads managementRebuilt by search intent, brand split out, proper in-account conversion tracking, and a monthly waste sweep.
2Landing pagesBuilt for your top searches, a new one each quarter. One goal: verify insurance.
3A homepage refreshAn update to the page, not a rebuild of the site. One time.
4Every monthOne review against the marks we set together.

Google Ads management. The plays we run.

The First Aid KitBlood WorkThe 4 Conversion Intent BucketsThe Penny BidGold Pan Technique

Hover any one for what it does.

What changes first
  • Conversions get rebuilt so Google learns from real inquiries, with no health details sent to Google.
  • Searches that aren't a fit get cut, and out-of-state targeting tightens to the plans that admit.
  • Brand searches get their own campaign, aiming for a lower cost per click.
  • Keywords that bring inquiries at the right cost get their own budget.

Your take: Which out-of-state insurance plans most often turn into admissions?

What your new page could look like. One page, one goal.

An early concept we built from your site, your brand and your photos, for display purposes only. We'd finalize the copy and the offer with you.

For display purposes onlyConcept insurance check landing page for Inspire Malibu
Verify insurance, private detox and rehabFor your top Google searches. One goal: verify insurance.
See the full page

For display purposes only

Full concept page for Inspire Malibu
Breadcrumb Technique™

Step one asks nothing personal. Contact details come on step two.

A new page each quarterEach one guided by heatmaps and session recordings on the last.
Or built oncePrefer a single build? It's a one-line option on the Investment tab.

Your take: Which program should the first page lead with: detox, residential, or dual diagnosis?

Your homepage. An update, not a rebuild.

  • A refreshed homepage that tells your story and points to one clear next step.
  • We design it and your team builds it, or we design it and build it in your WordPress site. Both are on the Investment tab.
  • The rest of the site and its content stay as they are.

Your take: What have you noticed that seems off on the homepage today?

What we won't promise

  • Admissions from ads alone. Intake and follow-up count too
  • A cost per admission before conversions are rebuilt
  • Timelines on Google's healthcare ad reviews

What we commit to

  • The same team and process at any budget
  • Tracking built for health privacy: no health details sent to Google
  • Telling you when the math doesn't work, before you spend on it

Straight talk on cost: at today's spend, our fee is a large share of it. That's the cost of a team doing it properly, and it's why we start where each dollar works hardest.

Deliberately not in scope

  • SEO and AI search visibility
  • A full website rebuild
  • Meta and other ad channels
  • Answering admissions calls

What we need from you.

AccessRead-only Google Ads access, already in place. Thank you.
Every call answeredPaid clicks pay off when someone picks up, day or night.
Your prioritiesWhich plans and programs to lead with.
Website accessA contact for the site when page work starts.

Who's on your team.

Growth ManagerOwns the plan and your monthly review
Google Ads specialistRebuilds and runs the account
CRO specialistBuilds your landing pages and designs your homepage
NextInvestmentOne plan, and how it adds up

Investment

One plan, built to keep improving.

Our recommendation. Launch and Improve.

Our recommendationThe planLaunch and ImproveGoogle Ads management plus a landing page that keeps improving.Google Ads managementA new landing page each quarterHeatmaps and session recordingsMonthly review$3,750 a month
How it adds up
LineLaunch and Improve
Google Ads management$2,000
Landing pages: a new page each quarter, heatmaps and session data$1,750
A month$3,750

Google Ads management is $2,000 a month up to $20,000 in ad spend, then 10% of spend. Ad spend is paid to Google directly. Over the last 30 days it was about $6,400.

Your homepage. One time, priced by how much changes.

Fresh design, same layout$1,000One timeA new look on your current layout, copy and buttons. Your team builds it.
New copy and layout$1,500One timeNew copy, structure and layout, designed for how people use a homepage. Your team builds it.
Designed and built by us$2,000 to $4,000One timeWe build it in your WordPress site. The final price comes after our developers review the site.

Your take: Who should build the new homepage: your team or ours?

Next step

Say yes to the plan, with or without the one-time build, and pick a path for the homepage. We send the agreement in writing, and our team schedules the kickoff once it's signed.